I found very interesting article that is a little bit related to the recent post – Firm lead by women are more profitable, but my post is more about doing European market more competitive with the United States and Asia, with women of course:-)
The Economist has pointed out that “womanpower” is the driving force for the world economy and the companies with more women in senior management are more profitable than those with few women at the top.
While in the United States almost one out of five corporate officers are women, in Europe the female to male ratio on company boards is 1 to 20. Europe cannot afford to waste valuable human capital at a time when Asia is on the rise and Europe’s own population is aging. To cover the costs of aging and maintain its position as an economic power, Europe must increase overall labor participation considerably. If women in Europe will work more hours in better quality jobs, it will stimulate demand for service jobs like cleaning and childcare, thus reducing unemployment among low-skilled workers.
A pro-women strategy would thus create new rate for Europe, allowing it to compete with the United States and Asia. Norway has enacted legislation that requires that both sexes be represented by at least 40 percent on all corporate boards and has set an excellent example – one that all of Europe should follow as the best way to transcend the culture of gender. Because people live longer and procreate less, raising and caring for children requires less of a parent’s life than it used to. That´s the reason why women should be able to aspire to top jobs and their success would encourage women in lower-ranking positions, because female managers serve as strong role models.
But women, too, must adjust. Top jobs require more. Assuming the responsibilities that have long belonged to men requires women to let go of the tasks that have prevented them from advancing beyond low-ranking positions. This is the article