2012 – A globalized world, where man and women have the same rights in society and politics. Does this also count for the economy? Gender Diversity is nowadays a very trendy word. Enterprises are getting more and more aware of it and also do hire more women even in highly masculine domains. So, why does this diversity not reach the Top Management? In 2010, McKinsey did a research on this. They asked 300 companies and 1.500 executive managers. The most important outcomes can be limited to the following: Firstly, Gender Diversity needs to be anchored into a company’s business. Furthermore, the upper management needs to be open for changes and actively and consequently work on it. Secondly, the need of individual encouragement of female (young) academics needs to be improved because this is the key to success regarding Gender Diversity.
In general, people seem to agree that women are more farsighted, act more social responsible and are more embedding with regard to intercultural and/or environmental issues. On the opposite, there are men. Men seem to be determined and are more advanced regarding technological items. Furthermore, they are more flexible regarding international mobility and can thus assure their position. Regarding this, the following question arises: Are the roles of women and men still fixed divided even though we are living in a globalized and advanced world. Or why else women still have a problem in combining their career and family planning? Or do the companies just not give more opportunities in combining these two?