On Monday, 5th of March 2012, Luciano Alonso, the Andalusian minister of tourism, commerce and sports has been in Düsseldorf, Germany, in order to present different upcoming sport events. Germany is not only Spain’s second biggest trading partner but also a country where sports contribute to a vital life balance. Alonso thinks that sports is a necessary tool to improve one’s quality of life and wants Andalusia to be distinguishing mark regarding sports in Spain. At the same time, an increased offer of sports would stimulate the tourism sector. Andalusia is already known for its outstanding golf courses. 24, 2 % of all golf courses are located in Andalusia. Each year about 427.000 tourists travel to Andalusia in order to play golf here. As it obvious, that there is a great demand for golf in Andalusia, the regional government sees this as an option to meliorate its offer and sets itself the goal to become the leader in offering golf courses in Europe. Furthermore, Andalusia is also famous for its ski-region Sierra Nevada. Because of its closeness to other regions like Granada, the Alhambra and the Costa Tropical & Costa del Sol, it gives a great opportunity to sport and travel. Thus, sailing and surfing are another sporty option.
As mentioned before, Germany is an important partner for Spain, not only with regard to commerce. Even in the sports sector, Germans play a huge role. 14% (130.000) of all German tourists come to Andalusia to do sport. 6.3 % of the tourists playing golf are Germans. Germans in general are very sportive; one third of the German population is doing sport in a sport club.
With regard to this, there is an opportunity to upgrade the tourism and sports sector of Andalusia. With a higher proposal and events, Andalusia has the chance to get their economy running again.